A Taste of Mystic
By George L. Nitti
How do you choose a name for your company when you are first starting out? Many owners of tow companies have their share of interesting stories to tell, including Jorge Pereira, owner of Mystic Towing, in Hopewell Junction, N.Y.
As the story goes, he and his wife were on a summer weekend jaunt to the port town of Mystic, Conn., sometime after the movie "Mystic Pizza" helped make the city a tourist destination.
"We had lunch there," Pereira said, referring to the pizza place made famous by the movie. "We talked about how it might be a good name for a company. There weren't any tow companies with that name and we didn't want to use our last name."
So when Pereira started his towing business five years ago, he took the name Mystic, recalling that memorable summer weekend. The name is found on his truck, a 2005 Chevy Kodiak C5500 with a Chevron 21' aluminum bed.
Showcased in this wrap is the presentation of the company logo on the side doors and hood in a bold font; the name stands out because of its simplicity—a two-syllable word that resonates with its mellifluous sound.
Mystic. Easy to remember, hard to forget.
"It took us about six months to get a design together," Pereira said. "We finally went with a lightning background, to give it a mystical quality."
With its name and lightning-infused setting atop a purple backdrop, this truck exudes mystique. From a marketing angle, the design grabs attention as the truck is encased in a universe shrouded in mystery.
"We get nothing but compliments on it," Pereira said. "The graphics were done by DB Graphics of Poughkeepsie, New York."
Another eye-catching element is the cautionary warning in a less-subtle yellow and red color schematic: "Slow Down, Move Over, It's the Law," written large on the back of the truck.
"I'm trying to spread the word," Pereira said. "People don't listen. So it's something I'm trying to work on to get the message out."Brag @ TIW!Should your truck be featured here? Send a few pics and your contact information to the editor at email@example.com. You might even be selected to go in print, too, in American Towman magazine!